expanding their market in Brazil

 The export of commercial dishwashers to Brazil is a microcosm of "Made in China" going global. Currently, Brazilian consumers have shown a significant increase in interest in Chinese products. High inflation and economic instability have made cost-effective Chinese goods their preferred choice. Chinese brands such as Hisense, TCL, and Midea have expanded from initially producing televisions and mobile phones to also manufacturing household appliances such as dishwashers.According to Nielsen IQ data, the proportion of Chinese brands in electronic and home appliance sales in Brazil has increased from 16.5% in 2019 to 20% currently. Furthermore, China's direct investment in Brazil reached US$45.3 billion in 2023, marking a 22.1% increase. The export of commercial dishwashers to Brazil is not only a commodity export, but also a manifestation of Chinese brands taking root and expanding their market in Brazil.



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